Senior Copywriter & Content Strategist iGaming, Fintech & more

Featured Work

BetMGM

Publishers Clearing House (PCH)

Email lifecycle marketing, promotional marketing, direct mail/online direct mail, social media, player communications, loyalty marketing, internal/external communications, floor signage, OOH marketing, product-led SEO. Responsible for concepting and pitching new casino/sportsbook business growth ideas.

Publishers Clearing House (PCH)

Website (landing pages, jump pages, lightboxes), email marketing, SEO-optimized sweepstakes/promotional copy, radio/video scripts, internal communications, social media, blogs, and more. Also enhanced loyalty marketing efforts by introducing ideas for affinity-based promotions.

Educational Testing Service (ETS)

UX copy and user-centric product-description guides for various ETS exams and online practice tests. Website copy (ETS and partner organizations), registration forms, case studies, newsletters, public relations materials, employee communications, test-day signage, and more.

Bloomberg

Educational Testing Service (ETS)

Advertising, email campaigns, sales guides/sell sheets, product brochures, corporate bulletins, B2B/B2C newsletters, case studies, user communications via the Bloomberg Terminal. Worked with HR to design and create copy for a completely rebranded recruiting effort.

Testimonials

BetMGM Annual Performance Review

Russell’s seasoned copywriting skills continue to shine on a daily basis and the heavy workload he routinely handles is a critical part of keeping the Casino promotion schedule on track and moving smoothly. He has settled in nicely to his role and seems much more comfortable with our processes and culture. Despite his busy day-to-day, Russell manages to find time to continually educate himself on the gaming industry and stay abreast of current trends and curiosities associated with our business. Perhaps most impressively, Russell has become a source of great ideas for promotions and products, across both Casino and Sports. Russell’s commitment to regularly take the initiative beyond his core responsibilities makes him a particularly valuable member of our team.

Endorsement from PCH Associate Creative Director

I was lucky enough to have Russell on my team for years and he quickly became my most trusted, go-to writer. Very simply, he was the fastest, most versatile, and effective writer on my team. Russell would complete every assignment quickly and with an uncanny ability to hit it out of the ballpark every time. I’d throw him video scripts, blogging, social media, email marketing, branding, corporate communications, and special events marketing (i.e. new nationwide contest promotions needing high level strategies). No matter Russell’s workload, he never blinked. Jobs would get done sooner than I could have imagined and generated response rates significantly over plan. Always!