ETS/Education

Having spent more than dozen years in education -- as a web content writer and middle school ELAR teacher -- I bring a deep understanding of the complexities associated with created aligned communications that seamlessly address multiple audiences.  With a primary focus on crafting a compelling story that leads to digital conversion, my copy consistently outperforms along every metric, 

from click-through rate to conversion.

While with ETS, I had the opportunity combine my personal and professional experience when I was tabbed to create Washington ProTeach Portfolio -- the state's first entirely online teacher licensure certification site.