As senior copywriter for the world's most famous sweepstakes company, I created copy for myriad promotions across a variety of channels and formats -- print, online, promotional/email marketing, direct mail, social, video/radio scripts, internal/external communications, and much more.
I scripted and co-produced this video as an alternative to the standard "Winning Moments" commercial and to take a tongue-in-cheek look at what winning could really mean for you!
I scripted and co-produced this video as part of an effort to introduce the "Get Real!" slogan and to provide a comical dream sequence of what winning could look like.
Also part of the "Get Real!" campaign, this video offers another comical, dream sequence of what the luxe life could be -- but only if you win!
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