Resume/C.V.

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Russell A. Simon

Edgewater, NJ 07020 | (201) 892-4962 | rsimon91@gmail.com | russellasimon.com

Professional Summary

Professional marketing copywriter with extensive experience developing creative assets including website, email, direct mail/direct response, promotions, radio/video scripts, social media, SEO/SEM, and more. Continually focused on mentoring junior writers and producing quality deliverables on time and in alignment with stakeholder needs.

Work History

BetMGM LLC – Senior Copywriter 3/2022 to 8/2024

· Contributed to record active users and more than $1.2B in annual revenue as lead writer for BetMGM’s U.S. Casino operations, named EGR’s Casino Operator of the Year for 2022-24

· Drove process enhancements, including copy and design alterations, that resulted in clearer, more effective player communications

· Developed and proposed a 13-month marketing strategy aimed at converting millions of new customers by leveraging MGM’s relationship with the inaugural Las Vegas Grand Prix 

· Played an integral role in launching BetMGM’s VIP Next Gen loyalty/rewards program 

Educational Content Writer – Senior Copywriter 3/2021 to 9/2021 

· Web copy, landing pages, and email marketing for Scholastic Corp. and Wiley Education Services

Publishers Clearing House (PCH) – Senior Copywriter 9/2014 to 4/2020 

· Delivered 3,000+/year projects (banner ads, emails, scripts, site/app copy, internal communications) as part of a cross-functional team tasked with developing solutions for a variety of markets/demographics

· Created highly targeted messaging that delivered a 2,331% increase in digital acquisition

· Generated more than $40MM in revenue through original, interactive sweepstakes promotions

· Developed a new business plan aimed at building revenue by targeting less-engaged demographics

Educational Testing Service (ETS) – Web Content Writer 7/2009 to 9/2014 

· Created original copy for ETS.org rebranding, including product UX copy for the GRE, TOEIC, and TOEFL exams

· Full site copy for Washington ProTeach Portfolio, the state’s first online teacher licensure program 

Bloomberg LP – Senior Copywriter 9/2012 to 2/2013 

· Created 2014 national recruiting campaign, including What We Do theme and Make Your Mark tagline

· Implemented template-based system for email campaigns, sales guides, and sell sheets

World Education Services – Copywriter  11/2011 to 2/2012 

· Spearheaded copy for rebranded website reflecting multinational brand, marketing, and messaging strategies

Accoona Corporation – Senior Copywriter 5/2007 to 6/2009 

· Lead copywriter for website, social, and promotional copy for search, eCommerce, and lead generation platforms

· Drove editorial opportunities by pitching and developing a speaker’s bureau and editorial calendar

GoalQuest – Managing Editor  4/2005 to 5/2007 

· Created and directed interactive enrollment and retention programs for colleges and universities nationwide

· Managed a small staff of freelance writers and editors

Public Relations 1991 - 2002

· Agency & in-house experience in New York, Dallas, Palo Alto, and Jerusalem

· Experience in media relations, high tech, pharma, CPG, restaurant/hospitality, education, B2B/B2C

Certificates

Python for AI

Generative AI: Prompt Engineering for ChatGPT

Casino Employee, N.J. Division of Gaming Enforcement

Teaching Certificate, English/Language Arts/Reading 4-8   

Texas Woman's University - Denton, TX

Education

Bachelor of Arts: Political Science, Philosophy & English   

The University of Michigan - Ann Arbor, MI