About Me
Copy that Conveys Meaning & Converts
A true marketing copywriter with a background in marketing and public relations, I bring both the craft and credentials to take your copy to the next level. I'm continually focused on enhancing my skillset and taking on new challenges, including having recently earned certifications in Prompt Engineering and Python for AI.
I craft copy with nuance to create an emotional resonance that empowers readers to connect and spurs further activity. I’m a firm believer in conducting research, analyzing the marketplace, and taking an innovative approach to capture the reader’s attention, distill the unique selling points into easily accessible information, build confidence in the brand, and drive conversions.
What else do I bring to the table? Consider:
- An ability to “punch above my weight” and take on leadership roles
- Copy that bridges the gap from “interacting” to “engaging”
- Agency and client-side experience in high tech, fintech, iGaming, health care, insurance, restaurant/hospitality, and CPG
- A mindset focused on creating efficiencies, refining processes, and introducing new ideas
- Extensive experience in highly regulated markets (sweepstakes, iGaming)
My portfolio demonstrates mastery of numerous copy formats, including print, web, broadcast, SEO/SEM, direct mail/direct response, social media, email marketing, promotional copy, advertising/banner ads, sales guides/sell sheets, case studies, wireframes/UX copy, and more.
I also bring the soft skills – calm and effective communication, relationship building, time management, and a solutions-based work ethic – that are essential for any position.
Write fast, edit hard!
This strategy involves separating the creative, free-flowing process of drafting from the rigorous, critical work of editing. It enables me to maximize productivity by giving each part of the writing process its own dedicated time.
Write for people, not algorithms!
I'm a firm believer that good content creates good SEO; therefore, I prioritize human connection, engagement, and value in content that resonates with readers on a personal level, addresses their needs and interests, and fosters trust and loyalty.
Get to know me better!
First Tattoo
First Tattoo
First Tattoo
Smokey, my beloved tuxie, is immortalized on my right arm!
Avid Cyclist
First Tattoo
First Tattoo
A former competitive cyclist, I still ride more than 3,000 miles (with 200,000 feet of climbing) every year.
Go Blue!
First Tattoo
Go Blue!
I'm a Michigan alum and rabid fan who has served the university as an orientation leader, high school recruiter, and member of Alpha Phi Omega.