A true marketing copywriter with a background in advertising/public relations, I have both the craft and credentials to take your copy to the next level. Along with a background in marketing and public relations, I've created copy for some of the world's most famous brands. I'm equally adept at enhancing my skillset to take on new challenges and have earned certifications in Prompt Engineering and Python for AI. Overall, I craft copy with nuance that empowers readers to connect to the information and act on it.
I’m a firm believer in conducting research, understanding the marketplace, and taking an innovative approach to capture the reader’s attention, distill the unique selling points into easily accessible information, build confidence in the brand, and drive conversions.
What else do I bring to the table? Consider:
· An ability to “punch above my weight” and take on leadership roles
· Copy that bridges the gap from “interacting” to “engaging”
· A background in marketing and public relations (agency and client-side) with experience in high tech, financial services, health care, insurance, and CPG
· A mindset focused on creating efficiencies, refining processes, and introducing new ideas
· Extensive experience in highly regulated markets (sweepstakes, iGaming)
My portfolio demonstrates mastery of numerous copy formats, including print, web, and broadcast, SEO/SEM, direct mail/direct response, social media, email marketing, promotional copy, advertising/banner ads, sales guides/sell sheets, case studies, wireframes/UX copy, and more.
I also bring the soft skills – calm and effective communication, relationship building, time management, and a solutions-based work ethic – that are essential for any position.
This strategy involves separating the creative, free-flowing process of drafting from the rigorous, critical work of editing. It enables me to maximize productivity by giving each part of the writing process its own dedicated time.
I prioritize human connection, engagement, and value to content that resonates with readers on a personal level, addresses their needs and interests, and fosters trust and loyalty. I'm also a firm believer that GOOD CONTENT CREATES GOOD SEO!
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